Client Perception is Everything: Avoid Bad Sales Collateral

Making a good impression is the top secret weapon of choice for salespeople. Sales collateral is a major part of a salesperson’s “good impression” toolkit.  Sales collateral include business card, brochure, promotion gift, sell sheet, and anything designed for a salesperson to increase his/her client base. Have you ever looked at a business card, flyer, website or postcard and immediately... [Read more of this post]

What Should I Put On The Back of My Business Card?

Summary: How do you determine what to place on the back of your business card? Some say, use it all. Others say keep it blank. Bottom line is that it’s your decision—just know all the facts. A subscriber asked me for suggestions on what she should put on the back of her business card. She had attended a marketing class and was told to put something of importance on the back. Something like... [Read more of this post]

7 Trade Show Tips To Remember

As I get myself ready to exhibit at the upcoming NYC Real Estate Expo (www.nycrealestateexpo.com) on October 30th, I am reminded of the following trade show tips. Set clear goals for your trade show participation What do you want to get out of it? Do you expect to sell a particular amount of inventory at the trade show, or expect to become known to a certain number of wholesale suppliers? Are you... [Read more of this post]

Rosie of Susie’s Hot Sauce Honored

Congratulations Susie's Hot Sauce “To entrepreneur Ms. Rosemarie “Rosie” McMaster who was recently honored with the Order of the British Empire (OBE). She is the Managing Director of the award winning Susie’s Hot Sauce” (SunBiz Showcase Alliance PLLC, E-Newsletter July 17, 2009) Rosie, there is no doubt that your recent achievements will be spoken of for some... [Read more of this post]

Caribbean Export Takes a Bite Out of the “Big Apple”

A great time was had by many if not all exhibitors and attendees at the National Association for the Specialty Food Trade’s (NASFT) 55th Summer Fancy Food Show held at the Javitz Center in New York City —June 28-30. According to NASFT’s website, “the recent Fancy Food Show attracted up to 24,000 attendees from every major food buying channel, influential members of the trade and consumer... [Read more of this post]

How to make the best use of tradeshows

First, define your goals for the show. Are you at the tradeshow to promote? Find vendors? Develop relationships? Make sure you establish some goals for everyone before the first attendees walk through the door. Next, practice your pitch on each other. I swear, even as an experienced owner, my pitch was very rough at the beginning of our last show. By the end, I was smooth like butter. Why? Practice!... [Read more of this post]

For the community

I started this blog for Gail’s Graphic Designs to serve as a new tool for providing the community with marketing & communications solutions. I intend to use the blog to feature marketing news, tips and ideas from my network of industry professionals – illustrators, graphic designers, writers, and public relations experts—to benefit start up businesses as well as established companies. My... [Read more of this post]