The Future of Marketing Via Social Media

“What’s the next Twitter?” “What’s going to be as big as Facebook?” It seems as soon as we get comfortable with marketing and communicating with social media tools, something else captures the public’s attention. The Next Big Thing? Think Mobile. Even as we run our businesses with what’s current and popular, we always need to be on the look out for what’s next and how it can help... [Read more of this post]

Social Media & Technology for the Generations

For an entire generation, checking ones Twitter and e-mail (via their Smartphone) is as natural as breathing. Some of us, however, didn’t grow up with a saturation of technology, no cell phones or personal computers or social media such as Twitter or Facebook. We place them into our lives and our businesses as opposed to expecting them to be there. This, unfortunately, puts some at a disadvantage... [Read more of this post]

Tremendous Opportunities with Some Risks

In today’s economy, every real estate professional is looking for ways to expand their marketing reach for potential new clients. Social media – free, easy and without tech wizardry needed – can seem the ideal tool for advertising and connecting with the community. And as “Do you have a Facebook page?” is rapidly replacing “Do you have a business card?” a RE professional must consider... [Read more of this post]

Time Wasters

It can be like falling down the rabbit hole; one second you’re checking your profile on Facebook for any comments from clients and suddenly it’s two hours later, time gone without any real accounting of where it went. Click one link and invariably there’s another – and another. It’s the other, time-wasting side of social media. Getting caught up in new information is an easy trap to fall... [Read more of this post]

Where is Social Marketing Going?

Twitter…Facebook…LinkedIn and countless other social marketing networks have become part of our everyday lives, both personally and in business.  The question is where is it going?  How prevalent will these forms of communication be? I spend lots of time honing my social marketing skills and have been observing countless experts and futurists so I can be informed, and in turn, separate... [Read more of this post]

Using Social Networking to Promote Your Business

Obviously, taking your business to “where things are moving” starts with some kind of company site.  The question is—How do you use this site?  Or, even more pressing, How do you leverage the vastness of the web to bring people back to your valuable little corner? Whist there are a myriad of different strategies and this topic has been discussed on numerous blogs in much depth, let’s close... [Read more of this post]

Lisa Wehr’s Tips on Social Media Marketing

I read this thought provoking article written by Lisa Wehr and was intrigued by her comments.  Lisa provides great tips on social media marketing. I am sure you will find them interesting.  Please  do share your thoughts. Article Highlights Social media isn’t a quick, free way to impact your bottom line Each type of social media comes with a different set of rules Before you get involved,... [Read more of this post]

Most Effective Source of Website Traffic

I wanted to get your input. After you vote, you’ll be able to see results and analysis of how different types of professionals answered the question. What is your most effective source of website traffic? Is it White Papers, Blog, Online Ads, Direct Mailer/E-mail Campaign or Social Media? Update—Results are in: 1. Social Media (50%) 2. Blog (0%) 3. White Papers (0%) 4. Online Ads (16%) 5.... [Read more of this post]