What You Should Know About Mobile Marketing

When shopping at the mall I take photos of a cute top or fabulous pair of jeans on my mobile and email it to my sister for her opinion.  I sometimes send her a BB (blackberry instant message) with a link to the store’s site. She in turn sends me links to items she would like me to purchase. While in the store I open the link…show the item to the sales person and then I am off.  No printing of... [Read more of this post]

Website Design: Template or Custom (Part II)?

Last week’s post discussed the pros and cons of using a template for your website design.  Let’s now review the pros and cons of a custom website design. Custom Web Design Pros Custom layout Search engine friendly Built for your needs Scalability Custom Web Design Cons Takes longer to design Higher Costs With a custom website coding and page design is done from scratch. Therefore it takes... [Read more of this post]

Website Design: Template or Custom (Part I)?

I recently sent out a proposal for branding the company of a small business owner. For illustrative purposes we will call the client Joan. Joan was on a very tight budget as all start-ups are.  I mentioned to Joan that instead of a custom website we could cut cost and time considerably if we customize a template for her. I told Joan a website is like building a house from the ground up or purchasing... [Read more of this post]

Small Business Internet Strategies (Part II)

We continue the discussion of ways to increase conversions once someone has visited your website. The Second Step To catching a lot of fish is to think like them. Get in the mind of your clients and try to figure out what they look for, what’s important to them, and what other sites they compare you to. Does your site’s unique selling proposition (USP) stand out from your competition? Can they... [Read more of this post]

Small Business Internet Strategies (Part I)

Are you attracting a lot of “fish” to your small business website but not catching them? Think of your website as a fishing rod and online marketing (Search Engine Optimization, Pay Per Click, online advertising, etc) as your bait. Online marketing attracts fish to bite your bait. But what reels them in? Leave that to page optimization or website conversion techniques. Conversion rates vary in... [Read more of this post]

Bring Potential Customers To Your Business

You finally have a great looking website for your business. You spent a lot of time designing, revising and selecting just the right photos. It’s both cool and professional, unique and original, a perfect expression of your business and its products or services. But can anyone find it? Do you ever Google your business’ name to see where your business appears? Is it on the first page of the results,... [Read more of this post]