Women In Real Estate – Iron Butterflies and Beyond

Roughly sixty percent of real estate professionals are women. Surprised? Or does that sound about right? The skill-set necessary for an agent seems right up the alley of a woman’s natural abilities. Work long and hard, connect with your customers on an emotional and professional level, persevere when road is bumpy and frustrations are plentiful. No matter what the occupation, women making a place... [Read more of this post]

The Future of Marketing Via Social Media

“What’s the next Twitter?” “What’s going to be as big as Facebook?” It seems as soon as we get comfortable with marketing and communicating with social media tools, something else captures the public’s attention. The Next Big Thing? Think Mobile. Even as we run our businesses with what’s current and popular, we always need to be on the look out for what’s next and how it can help... [Read more of this post]

Marketing 101

This post is a bit longer than usual as I know most of you are reviewing and finalizing your marketing plans for 2011. Some of you may be going through a re-branding phase. Gail’s Graphic Designs is right there with you.  My company name has changed to Gail & Co. You will begin to see changes in the new year. Read through the post and share with us your plans for 2011. It is my goal to... [Read more of this post]

Did Your Real Estate Prospect Dub You Sir Spam-A-Lot?

If you’re email in-box is anything like mine, it is all about volume. In order to find what you’re looking for, to distinguish what is important, you are seeing what you already have expectation of, and what looks like it’s worth your while. When dealing with your customers or clients, it is exactly the same process to get your real estate marketing emails front, center and eagerly anticipated. Email... [Read more of this post]

Social Media & Technology for the Generations

For an entire generation, checking ones Twitter and e-mail (via their Smartphone) is as natural as breathing. Some of us, however, didn’t grow up with a saturation of technology, no cell phones or personal computers or social media such as Twitter or Facebook. We place them into our lives and our businesses as opposed to expecting them to be there. This, unfortunately, puts some at a disadvantage... [Read more of this post]

Tremendous Opportunities with Some Risks

In today’s economy, every real estate professional is looking for ways to expand their marketing reach for potential new clients. Social media – free, easy and without tech wizardry needed – can seem the ideal tool for advertising and connecting with the community. And as “Do you have a Facebook page?” is rapidly replacing “Do you have a business card?” a RE professional must consider... [Read more of this post]

Where is Social Marketing Going?

Twitter…Facebook…LinkedIn and countless other social marketing networks have become part of our everyday lives, both personally and in business.  The question is where is it going?  How prevalent will these forms of communication be? I spend lots of time honing my social marketing skills and have been observing countless experts and futurists so I can be informed, and in turn, separate... [Read more of this post]

Summer Soirée

Gail’s Graphic Designs joins The Bronx Networking Group and JudyNetworks in presenting The Bronx Networking Group Summer Soirée, a hot summer evening of cocktails, networking, great food and great people on the rooftop at Tosca Cafe in the Bronx. Invite your friends and business associates to join us at 6:00 pm on Wednesday, June 30, 2010. Arrive early for a special treat, and be sure to bring... [Read more of this post]

Using Social Networking to Promote Your Business

Obviously, taking your business to “where things are moving” starts with some kind of company site.  The question is—How do you use this site?  Or, even more pressing, How do you leverage the vastness of the web to bring people back to your valuable little corner? Whist there are a myriad of different strategies and this topic has been discussed on numerous blogs in much depth, let’s close... [Read more of this post]

Why Brochures Still Matter in a Paperless World

In this increasingly paperless world, the majority of marketing collateral and business presentations consist of digital documents. From your latest PowerPoint masterpiece to a flashy interactive website, electronic media can be quick, easy, and visually stunning. There is no denying the advantages of electronic media. However, due to these strengths it is likely your message will be forgotten. Your... [Read more of this post]