What You Should Know About Mobile Marketing

When shopping at the mall I take photos of a cute top or fabulous pair of jeans on my mobile and email it to my sister for her opinion.  I sometimes send her a BB (blackberry instant message) with a link to the store’s site. She in turn sends me links to items she would like me to purchase. While in the store I open the link…show the item to the sales person and then I am off.  No printing of... [Read more of this post]

Let Them Know You Exist: “Promote And Prosper”

According to Ms. Raleigh Pinskey, Author of 101 Ways to Promote Yourself — “In order to promote and prosper, I feel that you have to take responsibility for your own success, take charge of your destiny.  If you don’t introduce yourself, if you don’t tell them what you’re all about how are they going to know you exist?” Here is a list of 10 ways to promote and prosper as recommended... [Read more of this post]

2014 Interactive Marketing Budget Forecast

Change is here—the ways in which your audience view and process information from standard media sources has changed. Technology has empowered the consumer to access information as they read and surf across offline and online media. My children (I am guilty of it as well) are engaged in watching TV, chatting with friends on Facebook and surfing the Internet to research a movie/song/gadget/concert... [Read more of this post]

Website Design: Template or Custom (Part II)?

Last week’s post discussed the pros and cons of using a template for your website design.  Let’s now review the pros and cons of a custom website design. Custom Web Design Pros Custom layout Search engine friendly Built for your needs Scalability Custom Web Design Cons Takes longer to design Higher Costs With a custom website coding and page design is done from scratch. Therefore it takes... [Read more of this post]

Website Design: Template or Custom (Part I)?

I recently sent out a proposal for branding the company of a small business owner. For illustrative purposes we will call the client Joan. Joan was on a very tight budget as all start-ups are.  I mentioned to Joan that instead of a custom website we could cut cost and time considerably if we customize a template for her. I told Joan a website is like building a house from the ground up or purchasing... [Read more of this post]

Client Perception is Everything: Avoid Bad Sales Collateral

Making a good impression is the top secret weapon of choice for salespeople. Sales collateral is a major part of a salesperson’s “good impression” toolkit.  Sales collateral include business card, brochure, promotion gift, sell sheet, and anything designed for a salesperson to increase his/her client base. Have you ever looked at a business card, flyer, website or postcard and immediately... [Read more of this post]

Choosing The Right Color For Your Brand

This article was inspired by President Obama’s first State of the Union address.  I noticed he wore a red tie with white stripes and Vice President Biden wore a blue tie with red and white stripes. I laughed at myself as I knew the colors were chosen by someone who knew the meaning / symbolism of color. What did our leaders’ tie scream at me? Red, White and Blue—“America”! Colors are... [Read more of this post]

“Guerilla Marketing” In The Bronx

Guerrilla Marketing is defined by Jay Conrad Levinson in his book Guerrilla Marketing.  The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term has since entered the popular vocabulary and marketing books. Guerrilla marketing involves unusual approaches such as encounters in public places, street giveaways... [Read more of this post]

What Should I Put On The Back of My Business Card?

Summary: How do you determine what to place on the back of your business card? Some say, use it all. Others say keep it blank. Bottom line is that it’s your decision—just know all the facts. A subscriber asked me for suggestions on what she should put on the back of her business card. She had attended a marketing class and was told to put something of importance on the back. Something like... [Read more of this post]

Building Your Marketing Collateral In 2010

  New Year—New decade—Optimism is in the air. I predict 2010 will be your most productive year ever if you take action today! Begin by taking stock of your current marketing collateral and determine what worked for you in 2009. Marketing collateral — or printed pieces that support your marketing efforts include but are not limited to: Brochures Business Cards Catalogs Newsletters Note Cards Pocket... [Read more of this post]