The Future of Marketing Via Social Media

“What’s the next Twitter?” “What’s going to be as big as Facebook?” It seems as soon as we get comfortable with marketing and communicating with social media tools, something else captures the public’s attention. The Next Big Thing? Think Mobile. Even as we run our businesses with what’s current and popular, we always need to be on the look out for what’s next and how it can help... [Read more of this post]

Did Your Real Estate Prospect Dub You Sir Spam-A-Lot?

If you’re email in-box is anything like mine, it is all about volume. In order to find what you’re looking for, to distinguish what is important, you are seeing what you already have expectation of, and what looks like it’s worth your while. When dealing with your customers or clients, it is exactly the same process to get your real estate marketing emails front, center and eagerly anticipated. Email... [Read more of this post]

Tips To Improve Your Google Rank

We all want to be #1 on Google.  Hopefully you’re blogging, that’s half the battle.  The other half is making sure people see your site or blog.  Here are some great tips to get your blog noticed: Back Links-Google’s algorithm loves back links and back links that are relevant to your topic are especially important.  So if a site has excellent ranking on the search... [Read more of this post]

Where is Social Marketing Going?

Twitter…Facebook…LinkedIn and countless other social marketing networks have become part of our everyday lives, both personally and in business.  The question is where is it going?  How prevalent will these forms of communication be? I spend lots of time honing my social marketing skills and have been observing countless experts and futurists so I can be informed, and in turn, separate... [Read more of this post]

What You Should Know About Mobile Marketing

When shopping at the mall I take photos of a cute top or fabulous pair of jeans on my mobile and email it to my sister for her opinion.  I sometimes send her a BB (blackberry instant message) with a link to the store’s site. She in turn sends me links to items she would like me to purchase. While in the store I open the link…show the item to the sales person and then I am off.  No printing of... [Read more of this post]

6 Ways To Stay In Touch With Your Clients

Staying in touch is an effective marketing tool because it keeps you at the top of the list with your clients and prospects.  Here are six simple low cost ways you can stay in touch with your clients or customers: Create an eNewsletters Build on your relationship by sharing industry news, special offers, or invitations to events. Importantly, eNewsletters contain links to drive traffic back to your... [Read more of this post]

Client Perception is Everything: Avoid Bad Sales Collateral

Making a good impression is the top secret weapon of choice for salespeople. Sales collateral is a major part of a salesperson’s “good impression” toolkit.  Sales collateral include business card, brochure, promotion gift, sell sheet, and anything designed for a salesperson to increase his/her client base. Have you ever looked at a business card, flyer, website or postcard and immediately... [Read more of this post]

“Guerilla Marketing” In The Bronx

Guerrilla Marketing is defined by Jay Conrad Levinson in his book Guerrilla Marketing.  The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term has since entered the popular vocabulary and marketing books. Guerrilla marketing involves unusual approaches such as encounters in public places, street giveaways... [Read more of this post]

5 Quick Ways to Improve Your Company’s Identity

Add a spark to your corporate identity and boost your online presence.   Add a Blog to your website Have an open discussion online about your company and the products and services you provide. Blogging is a fun and affordable way to have direct involvement with your clients. It allows you to offer advice, news, or promotions about your company on a regular basis. A blog also exhibits you and your... [Read more of this post]

6 Tips To Using Stock Photography

Are you a new business that is looking to create a website, brochure, or produce other forms of marketing materials? If you’re not, you should be and one important thing you will need is photos. Here are some tips. Endless Choices and Professional Quality Amateur photos never look as nice as the professional ones. Consider red eyes on your models or problems with inconsistent focus. These are small... [Read more of this post]