Client Perception is Everything: Avoid Bad Sales Collateral

Making a good impression is the top secret weapon of choice for salespeople. Sales collateral is a major part of a salesperson’s “good impression” toolkit.  Sales collateral include business card, brochure, promotion gift, sell sheet, and anything designed for a salesperson to increase his/her client base. Have you ever looked at a business card, flyer, website or postcard and immediately... [Read more of this post]

Choosing The Right Color For Your Brand

This article was inspired by President Obama’s first State of the Union address.  I noticed he wore a red tie with white stripes and Vice President Biden wore a blue tie with red and white stripes. I laughed at myself as I knew the colors were chosen by someone who knew the meaning / symbolism of color. What did our leaders’ tie scream at me? Red, White and Blue—“America”! Colors are... [Read more of this post]

What Should I Put On The Back of My Business Card?

Summary: How do you determine what to place on the back of your business card? Some say, use it all. Others say keep it blank. Bottom line is that it’s your decision—just know all the facts. A subscriber asked me for suggestions on what she should put on the back of her business card. She had attended a marketing class and was told to put something of importance on the back. Something like... [Read more of this post]

Maria’s Insightful Solutions. Lasting Results.

I welcome Maria Marsala as a new contributor to our blog. Maria is a Business Strategist, Coach, Speaker and former Wall Street trader. You will find her articles insightful and I urge you to visit her website at www.coachmaria.com. The One-Hour Marketing Solution Summary: If you hate the thought of marketing, this article is for you. There are people who have found ways to market with integrity and... [Read more of this post]

The 4 Types Of Brand Designation Are…

Before you hang your “open for business” sign, get to know the terms below. Brand Name A word, letter (number), group of words, or letters (numbers) that can be spoken. Examples are Charmin, Lipton Cup-a-Soup, and IBM. Brand Mark A symbol, design, or distinctive coloring or lettering that cannot be spoken. Examples are Prudential’s Rock. Trade Character A brand mark that is personified. Examples... [Read more of this post]

6 Ways to Spruce-Up Your Brand

Press Releases Press releases as part of a marketing program can be a powerful lead generator for your business. So announce a product or service. Duct Tape Marketing offers a free online press release creator. Once it produces your nicely formatted press release, you can send it out by using an online press service such as PRWeb. Corporate Website A good website designer already knows how to code... [Read more of this post]

Benefits of Business Cards

There are many steps involved in starting a business, but an important one that is often overlooked, is business cards. Although business cards are common, they add a personal touch and can make a statement on those looking for your business. They are a small part of your company that you can leave behind wherever you go. You never know just who may be seeking your services. All Types of Businesses... [Read more of this post]

5 Quick Ways to Improve Your Company’s Identity

Add a spark to your corporate identity and boost your online presence.   Add a Blog to your website Have an open discussion online about your company and the products and services you provide. Blogging is a fun and affordable way to have direct involvement with your clients. It allows you to offer advice, news, or promotions about your company on a regular basis. A blog also exhibits you and your... [Read more of this post]

Using Social Networking to Promote Your Business

Obviously, taking your business to “where things are moving” starts with some kind of company site.  The question is—How do you use this site?  Or, even more pressing, How do you leverage the vastness of the web to bring people back to your valuable little corner? Whist there are a myriad of different strategies and this topic has been discussed on numerous blogs in much depth, let’s close... [Read more of this post]

Why Every Business Needs a Brand (Part II)

Main Goals of Branding Deliver a clear message of what your company sells or why your product is superior Confirm credibility for your company among your target market Make an emotional connection, confirming that your product or service is what people want or need Establish loyalty with your users to keep them returning Create a valuable reputation to maintain a future in business Create motivation... [Read more of this post]