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	<title>Gail &#38; Company &#187; Advertising</title>
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	<description>Talking About Marketing and Communications</description>
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		<title>Did Your Real Estate Prospect Dub You Sir Spam-A-Lot?</title>
		<link>http://gailandco.com/2010/12/07/did-your-real-estate-prospect-dub-you-sir-spam-a-lot/</link>
		<comments>http://gailandco.com/2010/12/07/did-your-real-estate-prospect-dub-you-sir-spam-a-lot/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 04:17:00 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://gailsdtp.com/?p=1014</guid>
		<description><![CDATA[If you’re email in-box is anything like mine, it is all about volume. In order to find what you’re looking for, to distinguish what is important, you are seeing what you already have expectation of, and what looks like it’s worth your while. When dealing with your customers or clients, it is exactly the same [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Tips To Improve Your Google Rank</title>
		<link>http://gailandco.com/2010/09/22/875/</link>
		<comments>http://gailandco.com/2010/09/22/875/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 16:03:00 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://gailsdtp.com/?p=875</guid>
		<description><![CDATA[We all want to be #1 on Google.  Hopefully you&#8217;re blogging, that&#8217;s half the battle.  The other half is making sure people see your site or blog.  Here are some great tips to get your blog noticed: Back Links-Google&#8217;s algorithm loves back links and back links that are relevant to your topic are especially important. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2014 Interactive Marketing Budget Forecast</title>
		<link>http://gailandco.com/2010/03/18/2014-interactive-marketing-budget-forecast/</link>
		<comments>http://gailandco.com/2010/03/18/2014-interactive-marketing-budget-forecast/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 11:00:06 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Online Ads]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://gailsdtp.com/?p=745</guid>
		<description><![CDATA[Change is here—the ways in which your audience view and process information from standard media sources has changed. Technology has empowered the consumer to access information as they read and surf across offline and online media. My children (I am guilty of it as well) are engaged in watching TV, chatting with friends on Facebook [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#8220;Guerilla Marketing&#8221; In The Bronx</title>
		<link>http://gailandco.com/2010/01/21/guerilla-marketing-in-the-bronx/</link>
		<comments>http://gailandco.com/2010/01/21/guerilla-marketing-in-the-bronx/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 12:46:11 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://gailsdtp.com/?p=679</guid>
		<description><![CDATA[Guerrilla Marketing is defined by Jay Conrad Levinson in his book Guerrilla Marketing.  The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term has since entered the popular vocabulary and marketing books. Guerrilla marketing involves unusual approaches such as encounters in public [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What One Business Owner Did To Increase Sales?</title>
		<link>http://gailandco.com/2009/12/17/what-one-business-owner-did-to-increase-sales/</link>
		<comments>http://gailandco.com/2009/12/17/what-one-business-owner-did-to-increase-sales/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 12:04:41 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://gailsdtp.com/?p=563</guid>
		<description><![CDATA[The key to promoting any business in hard times isn’t to reduce your marketing but to switch to low-budget or no cost marketing activities. While driving in my neighborhood last weekend a sign caught my eye. Although small, and seemingly inexpensive, it was a fantastic marketing idea:  &#8220;If your name is Frederick? Come in to receive your FREE [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Good Promotion or Tired Trick?</title>
		<link>http://gailandco.com/2009/11/12/good-promotion-or-tired-trick/</link>
		<comments>http://gailandco.com/2009/11/12/good-promotion-or-tired-trick/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 12:22:52 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Online Ads]]></category>
		<category><![CDATA[Poll]]></category>

		<guid isPermaLink="false">http://gailsdtp.com/?p=535</guid>
		<description><![CDATA[I saw this on AOL Shopping. 10 weeks of sweepstakes to help you with all your holiday shopping! They are giving away the hottest holiday gifts of the year! There will be a new sweepstakes every Monday from now through January 4, 2010. Readers are urged to come back every week for a chance to [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>When Should You Use Door Hangers?</title>
		<link>http://gailandco.com/2009/09/24/when-should-you-use-door-hangers/</link>
		<comments>http://gailandco.com/2009/09/24/when-should-you-use-door-hangers/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 11:00:28 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://gailsdtp.com/?p=493</guid>
		<description><![CDATA[When beginning any marketing campaign, it is wise to stop and assess which marketing tools are right for your purpose, message, and target market. If door hangers are on your list of possible advertisements, the following list should help you decide if they should be a part of your campaign or not. You should use [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Ads: Do They Annoy You?</title>
		<link>http://gailandco.com/2009/09/10/online-ads-do-they-annoy-us/</link>
		<comments>http://gailandco.com/2009/09/10/online-ads-do-they-annoy-us/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 11:50:32 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Online Ads]]></category>
		<category><![CDATA[Survey]]></category>
		<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://gailsdtp.com/?p=467</guid>
		<description><![CDATA[I conducted a mini survey of my clients and colleagues to see where advertising dollars are going. Well, more funds are being allocated to social media and online advertising in the coming months. After reading the August issue of American Marketing Association&#8217;s (AMA) Marketing News magazine, I must caution everyone on the online ad methods [...]]]></description>
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		<slash:comments>0</slash:comments>
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