Did Your Real Estate Prospect Dub You Sir Spam-A-Lot?

If you’re email in-box is anything like mine, it is all about volume. In order to find what you’re looking for, to distinguish what is important, you are seeing what you already have expectation of, and what looks like it’s worth your while. When dealing with your customers or clients, it is exactly the same process to get your real estate marketing emails front, center and eagerly anticipated. Email... [Read more of this post]

Tips To Improve Your Google Rank

We all want to be #1 on Google.  Hopefully you’re blogging, that’s half the battle.  The other half is making sure people see your site or blog.  Here are some great tips to get your blog noticed: Back Links-Google’s algorithm loves back links and back links that are relevant to your topic are especially important.  So if a site has excellent ranking on the search... [Read more of this post]

2014 Interactive Marketing Budget Forecast

Change is here—the ways in which your audience view and process information from standard media sources has changed. Technology has empowered the consumer to access information as they read and surf across offline and online media. My children (I am guilty of it as well) are engaged in watching TV, chatting with friends on Facebook and surfing the Internet to research a movie/song/gadget/concert... [Read more of this post]

“Guerilla Marketing” In The Bronx

Guerrilla Marketing is defined by Jay Conrad Levinson in his book Guerrilla Marketing.  The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term has since entered the popular vocabulary and marketing books. Guerrilla marketing involves unusual approaches such as encounters in public places, street giveaways... [Read more of this post]

What One Business Owner Did To Increase Sales?

The key to promoting any business in hard times isn’t to reduce your marketing but to switch to low-budget or no cost marketing activities. While driving in my neighborhood last weekend a sign caught my eye. Although small, and seemingly inexpensive, it was a fantastic marketing idea:  “If your name is Frederick? Come in to receive your FREE GIFT”  I was excited because my brother-in-law’s... [Read more of this post]

Good Promotion or Tired Trick?

I saw this on AOL Shopping. 10 weeks of sweepstakes to help you with all your holiday shopping! They are giving away the hottest holiday gifts of the year! There will be a new sweepstakes every Monday from now through January 4, 2010. Readers are urged to come back every week for a chance to win a new prize! Good ploy to drive sales or unnecessary giveaways to people that shop anyway? Does this type... [Read more of this post]

When Should You Use Door Hangers?

When beginning any marketing campaign, it is wise to stop and assess which marketing tools are right for your purpose, message, and target market. If door hangers are on your list of possible advertisements, the following list should help you decide if they should be a part of your campaign or not. You should use door hangers when… Reaching a Specific Target Door hangers are great when you to... [Read more of this post]

Online Ads: Do They Annoy You?

I conducted a mini survey of my clients and colleagues to see where advertising dollars are going. Well, more funds are being allocated to social media and online advertising in the coming months. After reading the August issue of American Marketing Association’s (AMA) Marketing News magazine, I must caution everyone on the online ad methods they use. Based on a survey done by a LinkedIn Research... [Read more of this post]