Women In Real Estate – Iron Butterflies and Beyond

Roughly sixty percent of real estate professionals are women. Surprised? Or does that sound about right? The skill-set necessary for an agent seems right up the alley of a woman’s natural abilities. Work long and hard, connect with your customers on an emotional and professional level, persevere when road is bumpy and frustrations are plentiful. No matter what the occupation, women making a place... [Read more of this post]

The Future of Marketing Via Social Media

“What’s the next Twitter?” “What’s going to be as big as Facebook?” It seems as soon as we get comfortable with marketing and communicating with social media tools, something else captures the public’s attention. The Next Big Thing? Think Mobile. Even as we run our businesses with what’s current and popular, we always need to be on the look out for what’s next and how it can help... [Read more of this post]

Marketing 101

This post is a bit longer than usual as I know most of you are reviewing and finalizing your marketing plans for 2011. Some of you may be going through a re-branding phase. Gail’s Graphic Designs is right there with you.  My company name has changed to Gail & Co. You will begin to see changes in the new year. Read through the post and share with us your plans for 2011. It is my goal to help... [Read more of this post]

Did Your Real Estate Prospect Dub You Sir Spam-A-Lot?

If you’re email in-box is anything like mine, it is all about volume. In order to find what you’re looking for, to distinguish what is important, you are seeing what you already have expectation of, and what looks like it’s worth your while. When dealing with your customers or clients, it is exactly the same process to get your real estate marketing emails front, center and eagerly anticipated. Email... [Read more of this post]

Giving Thanks Throughout the Year

“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” — John Fitzgerald Kennedy What am I thankful for? I am thankful for the new and repeat clients I received this year. I am thankful for the health and strength of my family.  I am thankful that I was able to provide clothing for the needy in my community. I am grateful... [Read more of this post]

Social Media & Technology for the Generations

For an entire generation, checking ones Twitter and e-mail (via their Smartphone) is as natural as breathing. Some of us, however, didn’t grow up with a saturation of technology, no cell phones or personal computers or social media such as Twitter or Facebook. We place them into our lives and our businesses as opposed to expecting them to be there. This, unfortunately, puts some at a disadvantage... [Read more of this post]

Tremendous Opportunities with Some Risks

In today’s economy, every real estate professional is looking for ways to expand their marketing reach for potential new clients. Social media – free, easy and without tech wizardry needed – can seem the ideal tool for advertising and connecting with the community. And as “Do you have a Facebook page?” is rapidly replacing “Do you have a business card?” a RE professional must consider... [Read more of this post]

Time Wasters

It can be like falling down the rabbit hole; one second you’re checking your profile on Facebook for any comments from clients and suddenly it’s two hours later, time gone without any real accounting of where it went. Click one link and invariably there’s another – and another. It’s the other, time-wasting side of social media. Getting caught up in new information is an easy trap to fall... [Read more of this post]

Tips To Improve Your Google Rank

We all want to be #1 on Google.  Hopefully you’re blogging, that’s half the battle.  The other half is making sure people see your site or blog.  Here are some great tips to get your blog noticed: Back Links-Google’s algorithm loves back links and back links that are relevant to your topic are especially important.  So if a site has excellent ranking on the search... [Read more of this post]

Where is Social Marketing Going?

Twitter…Facebook…LinkedIn and countless other social marketing networks have become part of our everyday lives, both personally and in business.  The question is where is it going?  How prevalent will these forms of communication be? I spend lots of time honing my social marketing skills and have been observing countless experts and futurists so I can be informed, and in turn, separate the... [Read more of this post]