Did Your Real Estate Prospect Dub You Sir Spam-A-Lot?

If you’re email in-box is anything like mine, it is all about volume. In order to find what you’re looking for, to distinguish what is important, you are seeing what you already have expectation of, and what looks like it’s worth your while.

When dealing with your customers or clients, it is exactly the same process to get your real estate marketing emails front, center and eagerly anticipated.

Email marketing service provider AWeber stresses the importance of this. The initial email can set expectations of things to come and “the welcome message” is often overlooked as a place to do that. You want to be anticipated and enjoyed – not relegated to spam, and your “welcome” can make that happen.

When a customer signs up for your information or weekly newsletter, it isn’t the biggest step. The biggest step is when they choose to remain on that list, when they choose to read it, when they decide you are worth the interaction.

Easy identification is important. Your email response should include your logo first and foremost, clearly identifiable, so the recipient is reminded they opted into this communication.

Next up, you want to give your subscribers a brief rundown of what they can expect. When will you send updates? What is the general content of your emails?

Don’t forget to include your webpage URL where it is easily readable and quickly clickable – a wonderful side benefit of that introductory email means the recipient might like to get to your webpage right now and take a look around. Don’t disappoint!

There are two basic components to add to your introductory email that are standard, and necessary.

• First, advise your potential customers to add you to their address book, to ensure your emails aren’t blocked or thrown immediately in the spam folder.
• Secondly, include contact information regarding unsubscribing or contacting you with questions or comments. Remember, you are about distinguishing yourself from spammers and fraudulent emailers; you’re providing an informational service and your customers/clients should know that by your professionalism.

Remember, there is a good reason these people have signed up to hear from you. Something has intrigued them to want more from you and your company. Don’t let this interest drift away, either from lack of follow-up or information. Wow them with confidence and an abundance of good things to come, and you will build an exciting following.

Check out AWeber’s excellent article on “What makes a good welcome email?, with great examples of how real businesses did theirs.

Please share your comments on some of the challenges or successes you have had with email marketing.

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