Staying in touch is an effective marketing tool because it keeps you at the top of the list with your clients and prospects. Here are six simple low cost ways you can stay in touch with your clients or customers:
Create an eNewsletters
Build on your relationship by sharing industry news, special offers, or invitations to events. Importantly, eNewsletters contain links to drive traffic back to your website. This means people will see more of your brand image, and can read about your products and services.
Sponsor Events In Your Community If the opportunity presents itself, sponsor your community church, school or sports team. Your contribution does not have to be monetary. Give of yourself—give your time.
Use Postcards For Announcements Postcards are not used for coupons or sales only. Send a birthday wish or boast about an industry award. There are an infinite number of things to share with your customers using the postcard.
Share Articles You can stay in touch with your clients by reading newspapers and magazines. Be aware of your clients’ interests to occasionally clip an article or a quote that might interest them. Don’t forget to forward pertinent Internet stories (no jokes or chain letters please).
Send A Hand Written Note Never underestimate the power of a simple thank-you note, remembering a date or a place that’s important to a client, or a note of congratulations.
Take Your Client To Lunch Just Because
No sales pitch, no pressure—have lunch (or breakfast or coffee) just to shoot the breeze. Catch up on new interests, problems, additions to the family, etc. Then follow up with a note saying “it was fantastic to catch up with you today, here is an article on preparing your child for college…”
Staying in touch is an effective marketing tool because it keeps you at the top of the list with your clients and prospects. Here are six simple low cost ways you can stay in touch with your clients or customers:
