What One Business Owner Did To Increase Sales?

The key to promoting any business in hard times isn’t to reduce your marketing but to switch to low-budget or no cost marketing activities.

While driving in my neighborhood last weekend a sign caught my eye. Although small, and seemingly inexpensive, it was a fantastic marketing idea:

 “If your name is Frederick?
Come in to receive your FREE GIFT”

 I was excited because my brother-in-law’s name is Frederick. I told the kids we should tell Fred to stop by for his free gift. This little inexpensive sign made me stop the car and enter the shop to see what was going on inside.  The shop was full of holiday cheer, beautiful flower arrangements and best of all helpful store associates. I made a note to myself that this shop is a must stop next time I am on the block.

A young lady at the register greeted me with a smile and I asked her for the manager.  I then met Christine Price (order coordinator and graphic designer at large). I asked Christine about the sign and this is what she said. “We have been using it for a few years. This was thought up by the owner to get “window shoppers” into the store.  They might not buy anything at the time they come in to get their free prize. Our hope is that they remember what they got and also what they saw while waiting. We have a lot more to offer in the store that they can’t see from the street. So when people come in they can browse around while they anxiously await their prize. Also it’s nice to meet people in the neighborhood. People like to win things; it is a small price to pay for a new customer!”

Are your marketing and promotional ideas stopping customers in their tracks? Share your ideas by leaving a comment below. 

Photo and marketing idea was posted with permission from
Blossom Flower: The Kegan family established its floral business in the Fordham area of the Bronx, NY, in 1925. Now in our fourth generation of continuous family service, we have grown in orderly manner to a central distribution facility in Yonkers, NY (just 15 minutes north of Manhattan) and 1 additional shop in White Plains, NY. Visit our Blog: www.blossomflowerblog.com and Website:  www.blossomflower.com.

 

 

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