The 4 Types Of Brand Designation Are…

Before you hang your “open for business” sign, get to know the terms below.

1. Brand Name
   A word, letter (number), group of words, or letters (numbers) that can be spoken. Examples are Charmin, Lipton Cup-a-Soup, and IBM.
2. Brand Mark
   A symbol, design, or distinctive coloring or lettering that cannot be spoken. Examples are Prudential’s Rock.
3. Trade Character
   A brand mark that is personified. Examples are Ronald McDonald and Pillsbury Doughboy.
4. Trademark
   A brand name, brand mark, or trade character or combination thereof that is given legal protection. When it is used, a registered trademark is followed by ®. Examples are Scotch®  Brand tape and MasterCard®.

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