"Gail is excellent at walking people through the process towards a resolution in order to not only provide an answer but to educate at the same time. Her patience in giving instruction allowed me to retain the information for future use."Nancy Vargas | CB Richard Ellis
Press Releases
Press releases as part of a marketing program can be a powerful lead generator for your business. So announce a product or service. Duct Tape Marketing offers a free online press release creator. Once it produces your nicely formatted press release, you can send it out by using an online press service such as PRWeb.
Corporate Website A good website designer already knows how to code their website’s HTML so that it will present the same no matter what browser your visitors are using (Internet Explorer, Mozilla, Mac or Windows). But search engines like Google don’t care what your website looks like; they care that they can easily sift through your code and images to find the actual searchable text in the content on your website. They also can’t index graphic images or Flash elements, so keep that in mind when designing your website. If you’re home page is just one big Flash graphic, you’re not helping your search results at all.
Research Know where you are today by conducting quantitative research with your target audience, Benchmark your most important audiences annually and your less important audiences every three years. Put it on your marketing schedule.
Marketing Plan A marketing plan will assist you in defining your business mission and values, competitors, financial and non-financial goals, as well as provide the opportunity to assess your strengths and weaknesses. A marketing calendar allows you to not only budget for campaigns, but execute and monitor their progress as well.
Email Marketing Template Excite and thrill your current and potential customers, by sending a professionally designed email message. Display your logo right in the inbox. With a template, your email appears more professional and can draw attention with nicely designed graphics that not only look great, but also promote your business.
Postcard Update current or former customers about what your business is up to. If you have a new product or service that you are promoting, no one will know about it unless you inform them of your updates. A branded postcard is an excellent way to show off your identity and bring in more business by making sure your clients know of your new ideas. Not only will a postcard enforce your branded identity, it can be an affordable sales and promotional tool.
[...] Posted by Gail on December 17, 2009 · Leave a Comment Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet BoxThe key to promoting any business in hard times isn’t to reduce your marketing but to switch to low-budget or no cost marketing activities. [...]
[...] Posted by Gail on December 17, 2009 · Leave a Comment Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet BoxThe key to promoting any business in hard times isn’t to reduce your marketing but to switch to low-budget or no cost marketing activities. [...]