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"Gail of Gail & Co knows her stuff! She is a true representation of what it means to "get it right the first time" which leads to a quick turn around process."   Jahi and Sylvia Williams-Simmons, Founders & Presidents | Survival Instinct – The Network, Inc.

5 Quick Ways to Improve Your Company’s Identity

Add a spark to your corporate identity and boost your online presence.  

  1. Add a Blog to your website
    Have an open discussion online about your company and the products and services you provide. Blogging is a fun and affordable way to have direct involvement with your clients. It allows you to offer advice, news, or promotions about your company on a regular basis. A blog also exhibits you and your business as the expert in your field, boosting your credibility and confidence with potential and existing customers. Blogging can open the door for feedback and discussion between you and your clients. By providing an open forum, you can gauge your company’s performance and your customer’s wants or needs.  
  2. Email Signature
    Let your clients know who you are and what company you represent. Sign all of your outgoing email messages with your name and company logo. A graphic signature will immediately be attached and included inside all of your outgoing emails. Ditch your boring text signature, and send a visual reminder about your brand with every outgoing message.  
  3. Email Marketing Template
    Impress current and potential customers, by sending a professionally designed email message. By establishing your brand in the valuable real estate of your customer’s inbox, you can cheaply and effectively advertise your business and build brand awareness to already pre-qualified customers. Unlike a blog, your customers don’t need to search to find out about your company, the news comes right to them!  
  4. Post Card
    Update current or former clients of what your business is up to. If you have a new product or service that you are promoting, no one will know about it unless you inform them of your updates. A branded post card is an excellent way to show off your identity and bring in more business by making sure your clients know of your new ideas. Not only will a postcard enforce your branded identity, it can be an affordable sales and promotional tool.  
  5. Electronic Brochure
    An electronic brochure is a great way to grab a client’s attention. Sending your clients an electronic version of your print brochure reminds them of your business’ unique services or products. It’s a great informational tool, which can also contain hyperlinks right to your webpage. This way, customers will always know how to find you.  

 

Contributor: Joe Witte

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