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When beginning any marketing campaign, it is wise to stop and assess which marketing tools are right for your purpose, message, and target market. If door hangers are on your list of possible advertisements, the following list should help you decide if they should be a part of your campaign or not.
You should use door hangers when…
Reaching a Specific Target Door hangers are great when you to target geographic locations such as your local neighborhoods. Plus, they allow you to reach your target audience directly – in their homes – without the mailing costs associated with direct mail advertisements.
Advertising Locally One of the best ways to make a personal connection with local customers is through door hangers because you can personally deliver the advertisement. Further create that local vibe by including an image of your store location or a local landmark.
Promoting Your Website
Sometimes it can be difficult letting customers know that you now have a website, or have revamped your website to be more user friendly. Door hangers are a great way to steer customers to your webpage by including a discount that customers can use when they visit you online.
Needing Accurate Results
Door hangers are one of the easiest marketing tools to use for tracking results, especially when you include a perforated discount card that consumers can remove and bring into your store.
Wanting Face-to-Face Communication Of course, not everyone will be home at the time that you drop off your door hanger, but there’s always the possibility, much more so than with other marketing efforts. Just make sure that if your distributors are qualified to talk to prospects.
Advertising Prices Placing your prices on door hangers are becoming an expected part of door hanger design. The greatest benefit of including your prices is that all of your calls from interested consumers are pre-qualified.
Wanting an Advertisement that Will be Read Door hangers have the added benefit of almost always being read. Consumers have to take them off of their doorknobs, and almost no one can resist at least glancing at your offer while walking back inside the house.
Including a Double Discount
Because you know your door hangers will get read, you can take advantage of this benefit and “one-up” your competition by including a double discount. Not only offer to clean your customers’ air duct systems but also include spraying an air freshener in the system for free. Plus…offers such as this really get the attention of consumers and make your services that much more desirable.
