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"Gail & Company – Smart, Efficient, To the Point."   Annette Kerr, President | The West Indian Book

Online Ads: Do They Annoy You?

I conducted a mini survey of my clients and colleagues to see where advertising dollars are going. Well, more funds are being allocated to social media and online advertising in the coming months. After reading the August issue of American Marketing Association’s (AMA) Marketing News magazine, I must caution everyone on the online ad methods they use. Based on a survey done by a LinkedIn Research Network/Harris Poll survey, many viewers are not so happy with the online advertising techniques used today. Responders answered the question: “How frustrating are the following characteristics of Internet advertising?”

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When creating your online ads for this fall, use the bells and whistles with caution.

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