Small Business Internet Strategies (Part II)

We continue the discussion of ways to increase conversions once someone has visited your website.

The Second Step
To catching a lot of fish is to think like them. Get in the mind of your clients and try to figure out what they look for, what’s important to them, and what other sites they compare you to.

• Does your site’s unique selling proposition (USP) stand out from your competition?
• Can they easily find testimonials?
• What do you want your prospect to do?
• Do you want them to register for your newsletter?
• Do you want them to purchase your product?
• Do you want them to call or fill out a lead form?

As simple as it sounds, once you determine the best course of action that will lead to the most sales, then you can gear your website towards this objective.

If you want your clients to fill out a lead form, I’d recommend putting a simple lead form on every page. If you want them to purchase your product, lead them to the pages that show your product or service and show that you have the best pricing, service, and product. Be wary of trying to drive your customers directly to the order form. Just because they are online, doesn’t mean that they will buy without some research.

Here Are Some Obvious, Yet Easily Overlooked Tips For Every Website.

• Ensure your company’s phone number is prominently placed on every page (people want to talk to the companies they are about to give their business to).
• Put a lead form on your home page. Be sure to capture the users name, email, phone and their interest.
• Get to the point- let people know what you do, and how it will help them, and why you are better than your competition within the first 2 sentences on your website.
• Include EXTRA buttons for the pages you want people to visit in addition to the navigation at the top or left. Give people multiple paths to go to the pages you want them to go to, and keep it above the fold.
• Feature the items or services you want to sell.
• Keep your website fresh. Give people a reason to come back and visit regularly. Think BLOG!

 

Joe Witte has successfully started 3 small businesses including CentricSource and Travel Ad Network.

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